Betty Wants a Cracker, Commentary on Life + Politics

The ever loud and in-your-face, Betty Wants a Cracker, was a ridiculously fun project. The client approached me with the challenge of creating something cool, clean, but loud and representative of the brands values. What started as a series of shapes and clever use of negative space, quickly evolved.


Collaboration Led to Something Cool

Sometimes, when it makes sense, collaboration can take the final product to the next level. I settled on some variations and when the client jumped in, they thought of some other neat elements and asked what it might take to embellish the bird. They wanted something more literally, so we played around and I landed on something pretty spectacular.


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